Instagram has changed its default size and how it displays images. Here is what you need to know.
Instagram will now favor vertical formats.
Instagram, the social network of little photos, is always changing. In 2025, we are seeing one of the most significant updates regarding image formats. If you are a content creator, community manager, or simply like to share your best photos, pay attention!
His Majesty the Square is dead.
Until now, the 1:1 square format (1080 x 1080 pixels) was the undisputed king of Instagram. However, the platform has decided to adapt to new trends where vertical content is gaining ground.
Adam Mosseri, CEO of Instagram, has announced that the platform will prioritize vertical display, favoring images with an aspect ratio of 4:5 (1080 x 1350 pixels). This translates to taller photos that are better adapted to content consumption on mobile devices.
Greater prominence for images: Vertical photos will take up more screen space, allowing for better appreciation of details and composition.
Goodbye to awkward crops: No more having to crop important photos to make them fit the square format.
More space for creativity: Verticality offers new possibilities for composition and visual storytelling.
Check your templates: If you use templates to create your posts, make sure they fit the new dimensions.
Update your design tools: Tools like Canva or Adobe Express have already updated to support the new format.
Experiment with composition: Take advantage of the vertical height to create more dynamic and attractive images.
This change reflects the evolution in how we consume content. Vertical images are more immersive and adapt better to the mobile experience. So, let’s get ready to explore the new possibilities this format offers.
